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Join HELOA
Find out more about what it means to be a HELOA member and how you can join.
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Read our sector insights
You can keep up to date with developments across HELOA and the higher education sector
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Engage with our partners
We work with a range of partners at HELOA from across the higher education sector
For our members, we provide:
• High quality and low cost training and professional development opportunities
• Networking and conferencing opportunities, locally and nationally
• Advice, guidance and support for both newcomers and experienced practitioners
• Regular updates on changes to the HE sector, helping you to better advise your students
• Networking and conferencing opportunities, locally and nationally
• Advice, guidance and support for both newcomers and experienced practitioners
• Regular updates on changes to the HE sector, helping you to better advise your students
Who we are
For our partners, we provide:
• Advice and guidance to students and their families, who may be thinking about progressing to higher education
• Representatives at HE and careers fairs organised by UCAS, schools and many other organisations
• Talks and presentations to students and teachers on topics ranging from finance, student life and individual subject choices
• Liaison with local and national government and many other bodies to affect policy and represent the interests of the higher education sector.
• Representatives at HE and careers fairs organised by UCAS, schools and many other organisations
• Talks and presentations to students and teachers on topics ranging from finance, student life and individual subject choices
• Liaison with local and national government and many other bodies to affect policy and represent the interests of the higher education sector.
Latest HELOA Blog Posts
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HELOA National Conference 2025: Embracing Vulnerability and Reconnecting with the Sector
19 August, 2025
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Your Voice, Your AGM: Reflections on HELOA AGM 2025 and Plans for 2026
15 August, 2025
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AI in Action: What every HELOA member should know about using AI in student recruitment, outreach and engagement.
9 June, 2025


🚀 Unlock insight, sharpen strategy and connect with peers
The HELOA National Conference is packed with expert-led workshops that tackle the most pressing questions in higher education recruitment, widening participation, outreach, marketing and admissions. From cutting-edge AI applications in CRM and developing inclusive practice to re-thinking postgraduate taught opportunities and running an effective summer school, there’s something for every HE practitioner.
🎯 By attending our conference workshops you’ll:
- Gain actionable strategies and fresh perspectives
- Share experiences and learn from leading practitioners
- Network with colleagues across the sector
Here are just a few examples from the workshop programme:
- It’s tough in the middle with Matthew Shore
- The Authenticity Advantage: Driving Recruitment with Real Student and Alumni Stories with Rebecca Giddings
- Equity in Widening Participation: Developing Inclusive Practices to Address Racial and Class Barriers with Immy Lawlor
- Lets talk Contextual Support with no slides, no pressure - just good conversation.
- From ambassador to leader; climbing your HE Liaison ladder with Sarah Booth and Alastair Harman
- Subject Focused, Student Driven: What works in Faculty Recruitment Events with Gabriella Smith
- The rise of the commuter student with Gemma Standen
Whether you’re a seasoned HE professional or new to the sector, block out your diary, book your place and make time for workshops that align with your goals.
🔗 Link in bio to discover the full programme and book your place.
#HELOAConference #HigherEducation #ProfessionalDevelopment
1 day ago







📣 Have you booked your place for the HELOA National Conference 2026?
This is your opportunity to:
✔️Connect with colleagues across the sector
✔️Share best practice, innovations and insights
✔️Be inspired by keynote speakers, including Dr Jo Saxton CBE, Chief Executive of UCAS
✔️Take part in workshops, networking, and the Business Expo
✔️Celebrate achievements through the HELOA Awards
Join us in Stratford-upon-Avon for three days of collaboration, insight, and inspiration:
📅 Wednesday 14 – Friday 16 January 2026
👉 Learn more and book your place:
https://www.heloa.ac.uk/training/heloa-national-conference-2026/ (link in bio)
#HELOAConference #HELOA2026 #HigherEd #StudentRecruitment #Outreach #Access #Marketing #ProfessionalDevelopment
2 weeks ago


BOOKINGS ARE NOW OPEN! 📣
The HELOA National Conference is taking place from Wed 15 - Fri 16 January 2026 in Stratford-upon-Avon.
Get ready for three days packed with networking, insights and inspiration for student recruitment, marketing and outreach professionals from across the HE sector.
Don’t miss your chance to attend - tap the link in our bio and BOOK NOW!
✨See you in January ✨
#HELOAconference #CPD
3 weeks ago


⭐Join us for the next HELOA Professional Development Conference!⭐
📅Wednesday 19th November 2025
🕘10:00 - 15:30
💻Online
This conference is focussed on leadership, offering a chance for those in management and leadership roles to gain practical tools for leading with clarity, confidence and courage. Learn how to support wellbeing, guide your team through change, and create a supportive environment where your team feels valued.
🎇Key sessions include:
🔹Impact and influence with Topbird Coaching
🔹Protecting your team from burnout
🔹Shaping the future of Student Recruitment through strategic thinking
💬Plus, interactive sessions and opportunities to network with fellow colleagues
View the programme and book your place on the conference 👇
🔗More information and the booking form can be found via the PDC link in our Bio
4 weeks ago
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