Wednesday 15 January
10:00 | Registration opens Arrive from 10:00 onwards that works for you and your travel arrangements. On arrival you will join your group chair for registration as well as networking with your group members. Bags can be left with the hotel to be collected after check-in. | |
11:00 | Group Catch-up Travel allowing, please arrive by 11:00, to join your group chair for your conference catch up with your group. If you can not arrive before 12:00 then you will be able to register at the conference help desk. | |
12:00 | Lunch | |
13:15 | Conference opens | |
13:30 | Keynote A VC Perspective on the State of the Sector and What’s Next Professor Ken Sloan | Harper Adams University | |
14:15 | Table networking A chance to network with those on your assigned table. The tables will be arranged by job role/time in the sector to allow you to meet a range of delegates. | |
14:45-15:15 | Refreshment break/Networking/AGM drop in The refreshment break is a chance to network with delegates and all members of the executive team will be available if you have any questions, in particular, about the upcoming Annual General Meeting and reports. | |
15:15-16:15 | Workshop 1 1.1 Delivering Unique and Bespoke Outreach Sessions David Metcalfe, Student Recruitment Coordinator | Newcastle University & Lauren Perry, Regional Student Recruitment Officer | University of South Wales Room: Blenheim 1.2 The Transition to University: The Value of Pre-Entry Support Becky Naylor-Teece | University of Southampton Room: Harwood 1.3 The Brilliant Club | Supporting Students From Priority Groups Through Their University Journey: Academic Attainment, University Access and Successful Transitions Helen Foster, Interim Director of Access Programme | The Brilliant Club Room: Packwood 1.4 Postgraduate Led Networking Room Room: Hidcote 1.5 Prospectus + | The Big Green Quiz: What I’ve Learned About Sustainability in HE Marketing Nathan Monk, Co-Founder | Prospectus+ Room: Warwick 1.6 Blackbullion | How to Work with External Companies to Deliver Skills-focused Outreach Sessions Vivi Friedgut, Founder & Chief Executive Officer | Blackbullion Room: Charlecote 1.7 Katy Catalyst/ Catalyst Collective | Stepping Up Without Burning Out Katy Murray, Coach and Catalyst | Katy Catalyst/ Catalyst Collective Room: Ballroom |
16:15 | Check in and down time The HELOA executive team will also be available until 5pm if you have any questions, in particular about the upcoming Annual General Meeting and reports. |
16:30-18:30 | Demo time This is an optional session. Delegates will have the chance to have a detailed session with some of our conference sponsors to find out more about their products and services. |
Stealable secrets from the Blackbullion ecosystem
Blackbullion partners with 75+ universities, colleges and businesses to bridge outreach/recruitment and student support teams. Bringing financial literacy, wellbeing and confidence to current and prospective students – to empower them with the money skills to thrive while studying and beyond.
Come and chat to us about best practice from across our partner community, so you can steal their secrets! You’ll also get to see the supertools they’re using:
- Financial education as you’ve never seen it before, plus tools that give students their ‘Financial Wellbeing Score’ and money personality
- The first student money management app for budgeting, cutting spending and achieving financial goals
- The UK’s largest hub of support funds, scholarships and grants (with millions of pounds for students to apply for!)
- The leading end-to-end funding solution for universities that staff say they “can’t cope without”
- Powerful, actionable insights and more!
Datafiltr – the leading Schools and College platform for Higher Education
Why not come to our drop in session and discover how to improve your ROI from
your schools liaison work
This drop in session will demonstrate how a data-led approach to schools targeting will lead
to enhanced schools liaison activity and potentially an improved student recruitment rate.
During this short session, and please feel free to join us at any time, we will show how
Datafiltr can benefit your schools liaison team and a wider internal stakeholders.
I will be joined by Jack Cooper from Leeds Trinity University, who will explain how Datafiltr
has become a cornerstone for analysing, evaluating and reporting on all their schools liaison
activity.
The drop in will be open from 4.30pm and we will be offering refreshments as well. It will all
be delivered in a relaxed and open fashion, but we will be doing a short demo of Datafiltr at
5.30pm for 15 minutes.
So if you haven’t seen Datafiltr in operation, please feel free to pop in.
18:30-20:00 | Evening Buffet Served in the main dining room. Come down at a time which suits you best before the evening entertainment starts. |
20:00 | Evening entertainment including the annual HELOA Quiz The quiz is sponsored by Blackbullion and is optional but super fun. |
Thursday 16 January
07:00-09:00 | Breakfast opens for full delegates N.B. Full delegates can also use the leisure facilities from 06.30 | |
08:30 | Arrival & registration for day delegates and group networking | |
09:00 | Conference opens | |
09:15 | HELOA Annual Awards – Presentations The finalists for Best Practice in Widening Participation, Outreach and Access & Best Practice in Student Recruitment will present their entries, and member institutions will vote for the winners. Voting for awards must be complete by 14:30 via the paper voting form. Reminder: You have one vote per institution. | |
10:00-11:00 | Workshop 2 2.1 The Student Room | Home or Halls? Exploring Prospective Undergraduates’ Decisions to Stay at Home or Move Away for University Room: Packwood 2.2 Widening Access and Participation Led Networking Room Room: Hidcote 2.3 Cherished UK | Connection Counts Hannah Simnett, Founder and CEO | Cherished UK Room: Charlecote 2.4 FindAUniversity | To PG or not to PG? – A data-driven soliloquy on Masters & PhD audiences for 2025 Mark Bennett, Director (Audience & Insight) | FAU Room: Warwick 2.5 Recruit more students or we’re all F##ked! James Kerr, Head of Student Recruitment and Admissions | University of Buckingham & Ruth Lucas, Head of Marketing, Brand and Creative Services | Swansea University Room: Ballroom 2.6 Understanding Neurodivergence in Higher Education Gemma Spencer, Lecturer in Pre-Registration Nursing | University of Central Lancashire Room: Blenheim 2.7 IDP | New government, same challenges – factors driving student decision-making Camilla King, Director of Client Partnerships, UK | IDP & Aryan Bhattacharya, Account Manager | IDP Room: Harwood |
11:00 | Refreshment break With opportunity to liaise with HELOA Partners, sponsors and visit the Best Practice Awards Showcase |
11:30 | Keynote – 35 Years Celebratory Progression Panel |
Reena Littlehales | HELOA Chair | Undergraduate Student Recruitment and Access Officer, Keele University
Fiona Curry | HELOA Vice-Chair (Finance) | Strategic Lead, Access and Participation, University of Cumbria
Jonny Atkinson-White | Customer Success Manager | Revolution Viewing Ltd
Joining HE in 2013 Jonny quickly took up the role of VC Training in the North West & Northern Ireland group. Fast forward 10 years later and he was stepping down after 4 year as HELOA Chair at his 10th HELOA conference. The motivation to take on these roles and eventually the lead of the organisation came from the amazing members, the will of people who want to improve themselves and support their friends and colleagues in the process.
Joe Bradbury-Walters | Head of Outreach | National Film and Television School
I have been in outreach for nearly 20 years now, It’s been called different things along the way. I started as a school, then Education, Liaison Officer at the University of Portsmouth, By the time I left, I was a Recruitment and Outreach Officer. I moved on to the University of Surrey and led a team there as Widening Participation and Outreach Manager.
Robbie Pickles | Director of Global Student Recruitment and Admissions | Keele University
Robbie is Director of Global Student Recruitment and Admissions at Keele University where he leads the teams responsible for admissions, recruitment, marketing, and widening access activities. Since finishing his first role as President of the Students’ Union at Lancaster, all of his roles have been in student recruitment and outreach, including at Oxford, Sheffield, Lancaster, and Bath. There are very few Travelodges he hasn’t stayed in!
Mike Nicholson | Director of Recruitment, Admissions and Participation | University of Cambridge
Mike joined the University of Cambridge in October 2021, having previously worked as Director of Undergraduate Admissions and Outreach at the University of Bath (2014-21) and University of Oxford (2006-2014), and Head of Undergraduate Admissions and Student Recruitment at the University of Essex (1998-2006). He is Chair of the UCAS Council, the stakeholder advisory group that advises the UCAS Trustee Board on sector issues. He is also a Trustee and Treasurer of the Council of International Schools (Chairing the Finance Committee) and a Trustee of the AQA Exam Board and chairs their Higher Education Advisory Group. He has recently joined the Sutton Trust’s Education Advisory Board, and the Rethinking Assessment Advisory Board.
Liam Owens | Pro Vice-Chancellor (Marketing, Student Recruitment and Student Administration) | Edge Hill University
Liam was appointed as Pro Vice-Chancellor (Marketing, Student Recruitment and Student Administration) in October 2023. Liam first joined Edge Hill in 2007. During his 16 years at the University, he has held many senior roles including the Director of Student Recruitment and Administration. Liam provides strategic leadership for the University’s recruitment activity, including international recruitment. He is also responsible for Marketing, Admissions, Careers, Corporate Communications, Academic Registry and The Arts Centre.
12.30-14.45 | Networking what works for you sessions + Business Expo and Lunch Delegates will be split into group A and group B. |
14:45-15:45 | Workshop 3 3.1 The Power of Collaboration Meg James, Recruitment Officer | University of Sheffield & Sarah Bertram, Senior Marketing and Communications Officer | Sheffield Hallam University Room: Warwick 3.2 Unifrog | Empowering Access: Understanding Disadvantaged Students’ Priorities in University Research Ashley Walshe, HE Partnerships Manager | Unifrog Room: Charlecote 3.3 The Dragon, The Thistle and The Shamrock Ben Kibble-Smith, Wales Group Chair | HELOA UKC & Vicky Bannerman, Scotland Group Chair | HELOA UKC & Niamh Gallagher, Digital Comms Manager | HELOA UKC Room: Hidcote 3.4 Approaches for Undergraduate to Postgraduate Progression Emma Price, Head of Postgraduate Recruitment | University of Derby & Alice Brereton, Postgraduate Recruitment Manager | University of Bristol Room: Harwood 3.6 Regional Recruitment: Improving your engagement Gemma Polatajko, Regional Student Recruitment & Access Officer (West Midlands) | University of Reading & Finnuala Jenkins, Student Recruitment Officer | University of Brighton Room: Packwood 3.7 The Careers People | Optimising Engagement: How university advisors can avoid wasting time in secondary schools, sixth forms and colleges Elizabeth Lloyd, Independent Careers Advisor | The Careers People Room: Blenheim |
16:00 | Wellness Hour An optional session to give you chance to try something new, relax or unwind while also having the chance to network with other delegates. Options include a book swap, board games, a ceilidh, craft room, jog, yoga, use of the hotel pool, leisure facilities and gym as well as a walking tour of Stratford upon Avon. |
17:00 | Downtime Full delegates can use the leisure facilities till 9pm. |
19:00 | Awards and ‘HELOA’s 35th Birthday’ Gala Dinner The evening starts with a drinks reception sponsored by Unifrog from 18:30, doors open at 19:00 – We ask that all delegates are seated by 19:15 for the awards presentation to start. The awards and gala will be followed by a disco. |
Friday 17 January
07:00-09:00 | Breakfast opens for full delegates N.B. Full delegates can also use the leisure facilities from 06:30. |
09:00 | Arrival and registration for day delegates |
By 09:15 | Check out for full delegates N.B. Bags can be left with the hotel until conference close. |
09:30-10:30 | Workshop 4 4.1 UCAS | Maximising UCAS resources for 2025 Discovery events and beyond Kathryn Mead, Senior Event Sales Manager | UCAS & Samantha Sykes, Customer Success Manager | UCAS & Aimee Okafor, Head of Events | UCAS Room: Ballroom 4.2 Zero Gravity | Transforming WP Engagement: Insights from the Gen Z Student Lifecycle Tom Haywood-Pope, Chief Operating Officer | Zero Gravity & Alex O’Connor, School Strategy Lead | Zero Gravity & Sophie Radford, Head of Employer Partnerships | Zero Gravity Room: Blenheim 4.3 Right Queer, Right Now. Kirsty McLaren, Senior Widening Participating Officer | King’s College London Room: Warwick 4.4 “It’s not our fault if they don’t apply”: debunking myths about the postgraduate pipeline Nuala Murray, Postgraduate Widening Participation Manager | University of Cambridge Room: Harwood 4.5 Getting The ‘Reel’ Student Insight: Utilising and Nurturing Students Content Creators to Support Student Recruitment Efforts on Social Media. Chris Green, Social Media Manager | Imperial College London Room: Packwood 4.6 Speak Easy | Own Your Space Matthew Powell, Engagement Manager | Speak Easy Room: Charlecote 4.7 Leadership Led Networking Room Room: Hidcote |
10:30 | Refreshment break |
10:45-11:45 | Workshop 5 5.1 Student Recruitment Led Networking Room Room: Hidcote 5.2 Guardians of Healthcare – A co-designed Widening Participation and Equality, Diversity and Inclusion project, exploring the barriers of Scottish working-class boys into caring professions Glyn Morris, Lecturer | Queen Margaret University & Suzanne Ewing, Widening Participation Officer | Queen Margaret University Room: Harwood 5.3 UniTasterDays | Engaging schools and colleges: The Power of Language Before Your Event and Effective Presentation Skills During It Jon Cheek, Founder and Director | UniTasterDays & Simon Fairbanks, Consultant | UniTasterDays Room: Ballroom 5.4 SLC | Postgraduate Student Finance – the facts, the figures and then what? Stephen Jones, Account Manager for North West England and North Wales | Student Loan Company & Becky Barritt, Postgraduate Recruitment Manager | Edge Hill University Room: Warwick 5.5 SMRS | Bridging the Gap: Aligning Student Recruitment with Career Advisors’ Insights on Student Decision-Making Jo McLaughlin, New Business Consultant | SMRS & Smita Chohan, Client Partner | SMRS Room: Packwood 5.6 International Recruitment 101 Andy Cotterill, Head of Global Undergraduate Student Recruitment and Access | Keele University & Brian Greenwood, Associate Director of International Student Recruitment | University of Exeter Room: Charlecote 5.7 Marketing Partnership | How To Market Courses That Just Won’t Grow Penny Eccles, Founder and CEO | Marketing Partnership Room: Blenheim |
11:45 | Refreshment break |
12:00 | Keynote Making Every Penny Count: Helping Students Conquer University’s Financial Challenges Tom Allingham | Save The Student |
12:45 | Conference closes |
13:00 | Networking lunch or Grab & Go sandwich available |